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Hellomellow is also about color themes. They pick softer colors for their collections as they believe that they accentuate their childrens purity. They, at Hellomellow, believe that childhood is one of the most beautiful moments in their children’s lives because it is when they are most filled with innocence and curiosity. It is also when they capture the most moments down on pictures which emphasizes the importance of designs to complement these photos making every moment picture perfect. They focus their creation around the early years of their childrens lives at the different important stages such as feeding and sleeping. They want to offer a diverse range of products such as silicone bibs, feeding bibs, dribble bibs and swaddles to be a small part of these important moments. Naturally, their aim is to always be accessible and affordable to anyone, and they only work with partners who do not compromise on values and qualities.