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Gruvywear. Those of them who were children in the '60s and' 70s grew up thinking sunburns were normal and tanning was a sign of good health. Baby oil and some aluminum foil give them the biggest color in the shortest time. Some of them fair-skinned kids wear their swimsuits and white t-shirts (SPF 7) but never wear any sunscreen. Unfortunately, many adults today are suffering the consequences of this cultural norm. Her husband is one of them. Diagnosed with melanoma in his 20s, he was actually one of the lucky ones. Gruvywear caught the mole early enough before the cancer spread throughout the body. A huge scar on his back reminded him that he was always at risk of more melanomas and that he had to be proactive in protecting his skin.