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Gorilla was founded in September 2016 by Cauldron Science. Cauldron is an expert in developing custom software for behavioral scientists. Their ultimate goal is to support the translation of researchers' findings into empirical first-line interventions. Gorilla is their first customer-facing product. It leverages 5 years of experience to build custom software for behavioral scientists and provides a user-friendly environment in which to create and deploy new tasks and experiments. Joe is responsible for the financial and scientific aspects of the crucible. Her background in the City of London, coupled with her scientific research, enabled them to apply the latest advances in psychology to real-world environments, while also ensuring that their projects remained scientifically viable while being viable and financially supported. Nick Hodges likes to make things. He is fascinated by the psychology of play. Like Joe, he wants to create new and wonderful ways to bring rich interactivity into passive activities.