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GoPro is an American maker of motion cameras. GoPro's camera has been widely used by extreme sports groups such as surfing, skiing, extreme cycling and sky diving. As a result, GoPro has almost become a synonym for extreme sports camera. The founder and inventor of GoPro is Nick Woodman. GoPro started out as an ordinary American hardware company specializing in small motion cameras. Today GoPro sells high-definition devices in 25,000 stores in more than 100 countries, and has sold 8.5 million units since 2009. According to NPD, GoPro's camera share of the U.S. market jumped from 11 percent in 2011 to 45 percent in 2013. In terms of video processing and sharing, GoPro developed GoPro Studio. As of March 31, 2014, it had been downloaded 4.3 million times. In the first quarter of 2014, the average user used GoPro Studio to generate 20,000 video every day.