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Through pet nutrition and health, they aim to make families' lives better. This journey was not planned, but it is now very well-planned. They'd cherish for you to go along with them. Tom established Get Joy in 2018, soon after his Brilliant Retriever, Cooper, turned out to be sick with Lymphoma. Tom came to the realization that far too many dogs continued to eat kibble and other highly processed foods despite the fact that nutritional health became a major concern for humans. At that point, he made the decision to change the way dogs eat. Tom discovered and prioritized three wellness pillars of dogs' health after consulting with veterinarians and vet nutritionists: Nourishment, hereditary qualities, and climate. At Get Joy, their primary focus is on the pillar that can be controlled the most: Nutrition. This commitment was born of a deep-seated desire to improve the lives of their dogs.