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Fisher & Paykel is deeply curious about the way people live around their products. CEO Daniel Witten Hanna shared their motivation for designing for an ever-changing world. The proud tradition is based on a culture of pioneering spirit and curiosity, which has been challenging traditional home appliance design for decades. Its tradition can be traced back to 1934. Fisher & Paykel's founders encouraged different cultures and cultivated a drive to understand people's lifestyles, which enabled them to innovate continuously for more than 80 years. It is an expert in motor and control development with more than 30 years of experience in magnetic design, control development and system integration. It is the first company to develop direct drive motor technology for laundry applications, which integrates intelligent control with their drives. It is used in various electrical appliances and has more than 40 motor technology patents.