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Farmers are the epitome of self-starters because they are able to run complicated businesses on their own when the odds are often stacked against them. Farmer's Business Network endeavors to have similar qualities and hard working attitude as the rancher business people in the organization. This is personal because many members of the team are farmers, grew up on farms, or have a strong connection to the land. Brazil, Australia, the United States, and Canada currently offer FBN and its services. Farmer's Business Network is made up of every farmer, which results in family farms that are financially stable and long-lasting as well as rural communities. A small group of farmers created the FBN Network in 2014 as an independent, unbiased, and farmer-driven information source. They were aware that all farmers would be able to make better decisions regarding seeds and agronomics if they shared agronomic precision information with one another.