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Nielsen USES its proprietary software and products to provide digital measurement services that measure and analyze how consumers interact with media through online, mobile and emerging technologies and enable Nielsen to provide research insights into consumer behavior. The practices described in this privacy statement are provided by ESPN+, which provides digital measurement services worldwide. This digital measurement privacy statement reflects Nielsen's general digital measurement practice. However, ESPN+ provide digital measurement services to customers worldwide, and contracts with their customers may further limit the data they can or cannot use in providing such digital measurement services to their customers. In some cases, they may not be allowed to use and share data in all the ways described in this privacy statement.