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Josep Roig 1902-1982 established Escoda, a small business selling paintbrushes for fine arts and decoration in Sabadell, close to Barcelona, in the fall of 1933. Since painters had previously utilized brushes created in France and Germany, they became the country's first manufacturers. Despite the difficulty in obtaining excellent raw materials, activities were resumed. The Escoda brush company expanded and changed. Josep's primary goal was to create the best brush, and he passed this goal down to his sons Josep and Ricard, who then passed it on to their children Anna, Ricard, Marc, and Josep. As a result, the third generation of brush makers is passionate about what they do, aware of what artists need, and aware that their industrial support for the arts only goes so far.