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Emme Parsons was established in 2017 as an American coastal brand based on European historicism. Each series is known for its ultra-light interpretation of classic silhouettes and strives to create versatile and durable pieces. Defined by discipline, rationality, and purity, the label utilizes strict aesthetic rules while acting as a channel to the less known. Integrating logic and feeling, the core spirit of the label is rooted in eloquent utilitarianism: function should be meaningful, and pure design should be low-key but emotional. Emme Parsons believe that sustainability is more than just a set of standards. It forces people to formulate a code of ethics to treat every action as part of the people and the planet. It is the natural responsibility of mankind to promote economic, social and environmental behavior in every part of the business cycle.