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They started their Panama City Beach vacation rental business in 2001. Everything was done quite casually for a few years, assisting a small group of friends at a single condominium resort who were too busy with their personal lives, businesses, and work schedules to effectively manage their vacation rental from a distance. A few more homeowners moved to Emerald Coast each year thanks to recommendations from friends and real estate professionals. Who were dissatisfied with the results of the on-site management company or their own efforts to manage themselves. Was officially incorporated at the beginning of 2008 they needed more staff because 30 homeowners had joined them by the end of 2008. The Emerald Coast received two new team members in February 2009. Staff, including a vacation rental manager who has been working in Panama City Beach since 1997 and has 15 years of office and customer service experience.