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Brenton Murray, Electruck 4x4 founder, would borrow his father's old Blazer to go four-wheeling in the late 1990s. He started his career at Baer Brake Systems, a well-known brand in the automotive aftermarket. He was an enthusiastic enthusiast. Brenton had a conscience crisis after years of building performance parts for hot rods and race cars. Electruck 4x4 returned to school for a MBA in supportability and afterward helped to establish a fruitful beginning up. However, his interest in cars and the environment eventually led him to a relatively unknown electric vehicle manufacturer. Tesla was a company that had produced a high-performance roadster with success and was about to introduce a sedan to the general public. After that, his desire for adventure and off-roading led him to Rivian, where he developed essential software tools for the launch of an electric van, SUV, and pick-up truck.