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Each and Every's mission is to make everyone feel good about the products they use on their bodies. No compromise. As two women working in the beauty industry, they are frustrated by the lack of high-quality natural deodorants. Each and Every every product tried was either difficult to use or made them feel that they had forgotten the deodorant within a few hours. So they started to create a deodorant that was made of simple, clean ingredients that worked. They use world-class science, research and raw material procurement to develop a high-quality product that does not need to be concealed. They discarded the ingredients traditionally used to make deodorants and manually selected each one based on its EWG safety characteristics and ability to provide odor protection.