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Metro Trains Melbourne launched the campaign for public service announcements to promote rail safety. Dumb Ways To Die safety campaign video quickly spread across social media and went viral on YouTube. The song reached the iTunes top 10 a few days after its release. It had sold 100, 000 copies by July 2013. Over 325 million views have been accumulated by the Dumb Ways To Die to Die channel on YouTube. The first game app, rose to the top spot in 22 nations, including the United States, United Kingdom, Canada, and Australia. Over 190 million downloads and 4 billion unique plays from every nation in the world have been received as of this writing. With the release of The Games, the safety message was extended even further. With over 65 million pledges to be safe around trains, it became the most downloaded app in 83 countries.