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Drink Champs, formerly known as Noreaga, is a Queens, New York City-based hip hop and reggaeton recording artist. Along with fellow Queens-based rapper Capone, NORE. First gained notoriety as one half of the East Coast hip hop combo Capone-N-Noreaga (C-N-N). With the tracks "Superthug, Banned from TV, Nothin, Oye Mi Canto, and Mas Maiz, he would also find success as a solo artist. Drink Champs has recorded music on a number of different record labels, including Babygrande Records, Roc-La-Familia, Def Jam, and Penalty. In June 2011, it was revealed that Santiago had joined forces with Busta Rhymes' Conglomerate label, where he had his 2013 album Student of the Game published under the E1 Music imprint. Also, they serves as the CEO of his own imprint, Militainment Company.