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Once upon a time, there was a young marketing executive who frequented strip clubs. Die Happy Tonight became annoyed of the hustle and bored of the same everywhere they went. One day, their friends suggested inviting a group of college girls to their New York City loft for a lap dance party. The following years are of mystic folklore. Starting in 2012, this executive began hosting invitation-only events that only fantasies are made of. These infamous secret lap dance parties grew from his home to top nightclubs, hotels and lounges throughout New York City. Along the way they launched Die Happy Tonight, a boutique hospitality and creative agency. In the summer of 2018, a group of renowned hospitality professionals approached them to re-imagine an existing strip club the popular Headquarters and create an entirely different gentlemans club for the liberated man and woman alike. Through this collaboration, the convergence of food, music, cocktails, and entertainment was formed to create an immersive, multi-sensory adult experience unlike anything before it.