Coupon Codes May — Up to 20% OFF Crafted Energy Members

In 2014, childhood friends Ryan Naboshek and Zach Olschwanger and long-time friends Darshan Shah, MD and Zach Olschwanger had separate but simultaneous aha moments that led to the creation of Crafted Energy. Darshan, Ryan, and Zach all noticed a significant gap in the selection, despite the fact that health and energy bars occupied entire aisles in the grocery store. A product that took into account the particular energy and nutrient requirements of the various sports that they are all passionate about. Instead, all they could find were options that applied to everyone. They were aware that every activity requires a different kind of body response, so they wanted to challenge the one-size-fits-all energy bar and create a product that was tailored to a specific activity. This exemplifies the overarching theme that Crafted Energy employs today.