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Communauto has been a pioneer in the United States since its inception in 1994, as the manager of one of the first and most important car-sharing services along the Atlantic coast. As one of the largest companies of its kind in the world, Communauto first defines itself as a company with a social and environmental occupation. Car rental is a cheap alternative to property and is more flexible than renting. So with this service, they hope to provide a practical and economical alternative to owning a car. Thus it helps reduce the number and use of cars. With its many attractions, the formula has attracted more than 50,000 people in Quebec. Everything shows that this is just the beginning: an annual survey shows that their users are very satisfied. Word of mouth is an important driver of their development.