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Chi Hair believes that beauty salons increasingly need more natural beauty salon-quality hair care products. Many stylists are fighting against harmful chemicals such as ammonia, which can cause bad reactions to salon customers. It was this demand that inspired the founder of Chi to develop a series of ammonia-free, natural salon products. After the development of the first ceramic hairpin, the product range was expanded to include professional styling tools. Since 2005, New Zealand salon owners and hairdressing professionals have obtained a series of CHI natural salon products through CHI NZ. Chi Hair was established in the United States, and their professional styling products and natural hair color series are now favored by salons all over the world.