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They elevate fragrance in its production and use. Because their formulation eliminates the harmful alcohol content found in common perfumes, it is gentler on your hair and skin. Dr Anne-Claire Walch, a pharmacologist, founded Brumee. The goal of Brumee was to improve the way perfume is made, used, and formulated. A revolutionary formulation based on ultra-pure water instead of alcohol was developed by Anne-Claire in collaboration with experts in laboratories across France. The end result is a subtle scent that treats the skin and hair with respect and provides nourishment. Natural perfumes work with the chemistry and pH of the skin to create a scent that is unique to the wearer when applied directly to the skin and hair. They do not harm the skin or hair or make it older.