About BlackCurve
They are on a mission to assure retailers that they are consistently setting the proper prices. Charles and Philip Huthwaite established BlackCurve. This father-and-son pair realized that pricing was being done poorly even by companies that appeared to have their act together after spending five years creating and implementing custom pricing systems for large worldwide players. BlackCurve founders were angry that eCommerce businesses were focusing too much on their rivals and utilizing basic price trackers to heedlessly follow pricing changes to the harm of their operations. They sought to make it simple for retailers to understand which price choices should take the larger market into account and why.