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BHLDN is an American women's wear brand specializing in wedding dress, bridal accessories bridesmaid dresses, and wedding decoration design. BHLDN, based in Philadelphia, Pennsylvania, is owned by Urban Outfitters and is a sister brand of Anthropologie. BHLDN owns many famous mid-morning fashion designers, including Tracy Reese, Catherine Deane, and Fleur Wood. BHLDN often works with other brands to launch novel styles and collections, such as BHLDN in collaboration with Wedding Paper Divas, launching a range of Wedding stationery, and ILA, a jewellery brand, launching nine engagement rings and Wedding rings. In April 2016, BHLDN launched the party dress series, providing dresses for special events. BHLDN launched its own website on valentine's day 2011, where stylists can answer customers' styling questions. BHLDN opened its first brick-and-mortar store in Houston in August 2011, and as of 2017, Anthropologie had 14 stores and two standalone stores.