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Laura Haiges observed that it wasn't always simple to find high quality toys and clothing. Laura wished she could find her daughters the traditional, handcrafted wooden toys of the past for them. She thought the quality of mass produced apparel was less than desirable. Laura began going to the top road shows at Junior League competitions in 2003. She established a booth and assembled a line of products where parents could purchase fashionable, high quality clothes as well as skillfully made toys. Laura opened BellaBoo Line in May 2006. Born in Lancaster and raised there. She came to the conclusion that Lancaster's square would be the ideal location for BellaBoo Line house. From the outset, it has been a family run business.