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Balloon In, founded in 2004, is based at a newly expanded factory in Westminster, Colo. Balloon In company first installs inflatable balloons as a monthly showroom for local car dealers. By winning the five-part award, steady growth was achieved immediately. Car dealers love the new showroom atmosphere and excitement associated with all seasons, holidays and special events throughout the year. At the constant request of car dealers themselves, the concept of an indoor showroom is brought outside in order to bring new potential customers inside. Before long, the first sucker was born! This attaches fiberglass rods and inflated 17-inch latex balloons to the side Windows of the car in the front row. Changing outdoor weather conditions and the challenge of changing car inventories undoubtedly offer some lessons for the company; Latex balloons have a hard time surviving outside, and they can be lost when attached to a moving vehicle.