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In 1904, Henry Stanhope Badcock founded Badcock and immigrated from England. Henry founded the first store in Mulberry, Fla., and operated the store for 16 years. Until 1920, his son Wogan bought the store from his father. During the Great Depression, Wogan not only began selling goods through consignment of goods in various stores in the area, but also established the idea of ​​a route salesman who would sell goods using a small truck with a designated route. This laid the foundation for the dealer model, which remains the foundation of Badcock business model. At the same time, Wogan introduced the practice of selling furniture to customers and collected installment accounts from these customers.