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By the end of the second world war, the Zanatta family business was booming as a desire for better footwear was developed (for more money). During the 1960s and 1970s, the Zanatta family of the second generation gradually expanded their business and continued to maintain their parents' traditions and values as they steadily developed their family business. ASOLO USA was founded in 1975 by Giancarlo Tanzi, who invented the first walking boot using Cordura materials - an innovation that changed not only the market, but also the way outdoor shoes were made. Not long after that, he stunned the outdoor world again when he introduced his first Gore-Tex lined shoe. In 1998, the third generation Zanatta family took control of the family business. In the same year, Anna, Marco and Luca zanatta (children of ambrosia no zanatta) bought the ASOLO USA brand - reflecting its value as a high quality shoemaker.