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About ASO Ebook
Meet the new edition of the book that has changed ASO Ebook for world-leading apps in every industry. After Advanced App Store Optimization's success: Moritz Daan and Maggie Ngai's new book, A Complete Guide to ASO 2018, provides a comprehensive look at the most recent developments in ASO. Learn everything you need to know about Apple Search Ads, the iOS 15 App Store update, ratings and reviews, and more. Moritz founded and sold two online gaming businesses prior to Phiture. In 2014, he began working as a full-time ASO at SoundCloud. Building an A/B testing platform for App Store assets was one of his first SoundCloud projects. At SoundCloud, Moritz quickly began leading a growth team that focused on international expansion. Together with mobile industry expert Andy Carvell, he co-founded Phiture in 2016. He has contributed to the creation of ASO Ebook for a number of apps, including Bumble, Headspace, LEGO®, and komoot, between then and the present.
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