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Their goal is to connect and enrich people through the universal language of light art in public spaces. By bringing art to people, they believe it must be made as accessible as possible. They think that interventions in a familiar setting can give people new energy and insight. They are able to influence a large number of people by exhibiting light art in public spaces: in the digital and urban worlds. The capacity to invent and create new things is creativity. Using Amsterdam Light Festival because it is a relatively new art form, Amsterdam Light Festivalfacilitates the development of novel designs and solutions because, as a public cultural festival, they are situated in the center of society. They are transparent, share, and connect. Everyone is invited.